top of page
PATH
Outdoor goods
Branding
Product Design
Pittsburgh
2025
S&F
Summary
PATH is a modern and intuitive navigation app designed for seamless wayfinding. The brand identity centers around a striking logo with four arrows converging to symbolize direction and clarity. A custom typeface enhances brand recognition, while additional branded items like a water bottle extend the identity into everyday use. With a sleek, purposeful design, PATH ensures users feel guided and confident wherever they go.





bottom of page