NYAM

Summary

NYAM is a bold and modern brand inspired by Korean cuisine and culture. The identity is built around a custom-designed logo that visually represents "yum yum" in Korean, reinforcing the brand's playful and inviting nature. A unique typeface, thoughtfully designed menus, and custom chopstick packaging enhance the overall experience, creating a cohesive and memorable brand presence. The website serves as a digital extension of NYAM, bringing together all elements with engaging visuals and clear storytelling. This project ensures that NYAM stands out with a strong, authentic, and visually compelling identity.